AVP-Commercialization - Wireless Customer Growth
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
We are seeking a customer obsessed leader to drive AT&T’s customer growth strategy. This pivotal role will shape how we understand, engage with, and grow our customer base through data-driven insights and strategic initiatives. You will lead a high-impact team focused on developing and activating strategies to maximize customer lifetime value through innovative customer acquisition initiatives, targeted account growth and expansion efforts, and customer-centered satisfaction and retention plans. You will be the voice of the customer in leadership rooms and work closely with cross-functional leaders to make our company-wide efforts targeted and specific to our customer needs. This strategic role involves analyzing behavior, segmenting audiences, designing customer engagement experiences, and collaborating across functions to activate a 4 P’s approach to customer value creation.
Strategy Development: Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights.
Data Analysis & Insights: Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth.
Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.
Cross-functional Collaboration: Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience.
Leadership: Lead a customer success team to execute initiatives and track performance metrics.
Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.
The ideal candidate embodies both analytical and strategic leadership capabilities. They have a proven track record of translating complex customer data into actionable business strategies, demonstrated through measurable improvements. They should have a collaborative mindset that enables them to work effectively across Business Strategy, Pricing, Marketing, and Channel teams. Their communication abilities should be exceptional, allowing them to influence senior leadership through data-driven presentations and strategic recommendations. They will bring relevant experience from a recurring revenue or subscription-based business model. Most importantly, they should demonstrate a passion for understanding and enhancing the customer journey, with a proven ability to drive results in areas such as customer acquisition, retention, and product participation.
Analytical Skills: Proven ability to analyze customer data, identify trends, and create actionable, data-driven plans.
Leadership: Experience building teams, mentoring, and leading initiatives in fast-paced environments.
Communication: Strong ability to present to C-level executives and communicate across departments.
Relevant Experience: Background in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy
Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams, directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Our AVP-Commercialization - Wireless Customer Growth earns between $231,700 - $347,500 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$231,700.00 - $347,500.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-100675 Date posted 02/09/2026
Benefits
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- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
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