Lead Commercialization
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.
What you’ll do
Typical tasks may include, but are not limited to, the following:
In this role, you will design, develop, andexecute promotional offers for Wireline, Fixed Wireless, and Mobility products across all business segments, including Small Business, Mid‑Market, and Enterprise. You will lead the strategic design, operational planning, and activation of Business Mobility offers and promotions from concept through launch and post‑launch support.
You will be responsible for understanding and evaluating promotional performance across segments, sales channels, devices, rate plans, and contract types. Key performance indicators include performance versus forecast and achievement of quarterly commitments. The role requires strong critical thinking to inform promotional strategy, offer design, and competitive intelligence, as well as close collaboration with cross‑functional partners including sales, marketing, advertising, online teams, technical partners, and other stakeholders who leverage mobility promotions.
Operating in a fast‑paced and highly competitive environment, you will perform quantitative analysis to assess promotion effectiveness by segment and channel and identify key drivers of performance. This includes managing and visualizing data using tools such as Power BI. You will also oversee operational execution, including building and testing promotion codes, validating promotional credits, and ensuring credits apply accurately and as intended.
Additionally, this role includes project management responsibilities to ensure promotions are operationally sound and effective from launch through billing and ongoing lifecycle management.
What you’ll need
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
What you’ll bring
- An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
- Leads significant projects with strategic autonomy, influencing executive decisions.
- Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor:
- No
Our Lead Commercialization, earns between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, aneducation/training.
Joining our team comes with amazing perks and benefits0
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: 8critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-101363 Date posted 02/18/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Join our talent network
Didn’t find what you were looking for here? Sign up for our job alerts and get the latest AT&T news.