As the Assistant Vice President (AVP) of Digital Platform Strategy, you will be responsible for developing and executing a strategic vision for AT&T’s desktop, mobile web, and app platforms. Reporting to the Head of Strategy & Transformation, this role will drive the optimization and expansion of digital platforms to align with business objectives, enhance customer experiences, and ultimately deliver measurable growth.
This leader will work cross-functionally with senior leadership and key stakeholders, ensuring that digital platforms evolve to meet customer expectations. A strong background in app development, UX strategy, and e-commerce is essential. Additionally, the AVP will lead and develop a high-performing team to support AT&T’s digital transformation efforts.
This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
Develop and execute a digital platform strategy that enhances customer engagement and drives growth across desktop, mobile web, and app experiences.
Define the role and long-term vision for each app and digital platform to ensure they support AT&T’s broader business objectives and customer experience goals.
Develop the go to market strategy and roadmap for the AT&T flagship app, in partnership with the Digital, Product and ATS teams.
Serve as the strategic lead for any and all new app requests across AT&T to ensure prioritization and alignment to solve for both customer and business needs.
Build and lead a team of digital platform specialists, driving a culture of innovation, excellence, and continuous improvement.
Utilize data, analytics, and user insights to refine platform strategies and enhance performance across key metrics.
Collaborate with marketing, product, and engineering teams to integrate emerging technologies and digital capabilities.
Qualifications:
Required:
Bachelor’s degree in Business, Marketing, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
10+ years of experience in digital strategy, platform management, or related roles within a Fortune 500 company.
Proven expertise in app development, UX strategy, and e-commerce, with a history of successfully leading digital platform initiatives.
Strong analytical mindset, with the ability to use data-driven insights to optimize digital experiences and performance.
Experience leading and developing high-performing teams, fostering collaboration and innovation.
Ability to navigate and succeed in a highly matrixed organization, building strong relationships with stakeholders across departments.
Preferred:
Experience with large-scale digital transformation efforts.
Familiarity with major analytics platforms and performance measurement frameworks.
Understanding of regulatory and compliance frameworks such as CCPA and GDPR for data privacy.
Desired Outcomes:
Define and implement a digital platform strategy that enhances customer engagement, drives growth, and optimizes user experience.
Deliver measurable improvements in key performance indicators, including conversion rates, user engagement, and platform adoption.
Position AT&T’s digital platforms as industry-leading in innovation, customer experience, and performance.
Develop a best-in-class mobile and app strategy that differentiates AT&T from competitors and fuels long-term digital growth.
Key Traits:
Strategic thinker with a strong focus on execution and results.
Collaborative leader who excels in a cross-functional environment.
Data-driven decision-maker with a customer-first mindset.
Visionary leader who fosters a culture of continuous improvement and innovation.
Adaptable and agile in a fast-paced, evolving digital landscape.
Benefits and Perks:
At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
Health and Wellness: Comprehensive medical, dental, and vision coverage options.
Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$231,700.00 - $347,500.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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