Join our innovative Digital Customer Growth team at AT&T, where we are dedicated to staying ahead of the curve in the digital landscape. We leverage advanced analytics and cutting-edge technology to drive customer growth and engagement. We are looking for a motivated Digital Customer Growth Traffic Forecaster to help us predict and optimize web traffic based upon macro-economic trends, media and marketing influence, customer behaviors and various other factors.
About this Role
As a Digital Customer Growth Traffic Forecaster, you will be responsible for analyzing and predicting trends in digital traffic across consumer and business to enhance our customer acquisition growth strategies. You will work closely with the marketing, media, data analytics, and product development teams to forecast web traffic and customer behavior, ensuring our digital channels are optimized for growth.
About the Digital Customer Growth Business Team The Digital Customer Growth Business Team is accountable for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Key Responsibilities:
Develop and implement models to forecast digital traffic and customer growth.
Conduct regular performance reviews and adjust forecasting models as needed to improve accuracy.
Analyze historical data to identify patterns and trends in customer behavior and traffic flow.
Collaborate with marketing and data teams to develop actionable insights that drive conversion and revenue growth.
Monitor and report on key performance indicators (KPIs) related to web traffic and customer growth.
Utilize statistical tools and software to enhance forecasting accuracy and reliability.
Provide recommendations based on forecasting data to optimize marketing campaigns and digital strategies.
Stay up-to-date with industry trends and emerging technologies that could impact digital traffic and customer growth.
Qualifications:
A Master’s degree in Data Science, Statistics, Economics, Marketing, or a related field is preferred; however, equivalent work experience will also be considered.
Experience in the e-commerce or digital marketing industry.
Knowledge of machine learning algorithms and their application in forecasting.
Proven experience in digital traffic forecasting or a similar analytical role.
Strong communication skills with the ability to present complex data insights to executive leadership.
Strong proficiency in statistical analysis and forecasting techniques.
Experience with data analysis tools such as Python, SQL, or similar.
Familiarity with web analytics and dashboarding tools (e.g., Google Analytics, Adobe Analytics, Tableau, Power BI).
Excellent problem-solving skills and attention to detail.
Ability to work collaboratively in a fast-paced, dynamic environment.
Our Lead Digital Customer Growth Traffic Forecaster earns between 143,800.00 - 215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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