Lead Digital Customer Growth
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Key Responsibilities
Typical tasks may include, but are not limited to, the following:
Digital Strategy and eCommerce Coordination
- Create a strategic approach in how we connect the customer through their path to purchase journey from marketing activation to digital platforms leading to purchase
- Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
- Provide a thoughtful approach in how we message specific audience with research to engage consumer with the right approach
- Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
- Manage campaigns through launch rollouts, product management, and online offer
Campaign Strategy Management:
- Develop and execute digital marketing campaigns across multiple channels -- with a strong emphasis on the app and website -- to engage customers at critical points in their journey.
- Collaborate with marketing stakeholders to align on goals, manage timelines, and ensure successful campaign execution.
- Utilize expert knowledge of digital marketing fundamentals to create compelling web content and messaging that drives conversions.
Strategic Coordination for Optimized Execution:
- Ensure every digital campaign is optimized at launch and identify opportunities for ongoing improvements while in market.
- Post campaign analysis capturing performance, improvements made throughout the flight, engagements, conversion and key takeaways on the wins and losses
- Analyze various planning layers, from annual strategies to channel-specific plans to strategically guide campaigns toward achieving their objectives, with a focus on web performance metrics.
Cross-Functional Stakeholder Management and Communication:
- Work closely with cross-functional teams at both working and executive levels, providing essential information to facilitate clear decision-making.
- Foster strong relationships with internal teams, external agencies, and other partners to drive campaign success.
Governance and Oversight:
- Maintain keen attention to detail regarding timelines and ensure all campaign materials are prepared within approval windows.
- Communicate effectively with teams and leadership about approval processes for all milestone documents related to campaigns.
- Continuously seek ways to improve processes and workflows, especially those related to web content management.
Project Management:
- Utilize workflow management tools like Adobe Workfront to manage campaign records, alerts, variances, and timelines.
- Ensure marketing records are up-to-date with the latest strategies and documentation.
Continuous Improvement and Process Optimization:
- Identify trends and opportunities to create more efficient processes.
- Partner with workflow tool business owners to enhance processes, driving high-quality work while accelerating execution.
- Collaborate with marketing owners and channel partners to provide feedback and find additional synergies and efficiencies.
- Utilize advanced analytics to gather insights on customer behavior and performance metrics.
- Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
- Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s Consumer and Business ecosystem.
Technology and Innovation:
- Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
- Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
- Focus on key trends and growth drivers such as personalization and scalable AI use cases.
- Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
Qualifications
- Proven leader in strategic cross-functional coordination of large-scale digital marketing activities.
- Extensive experience managing holistic digital campaigns across multiple channels and audience segments, with a strong focus on website optimization.
- Strong organizational skills with experience in managing complex go-to-market processes, risk mitigation, and executive reporting.
- Ability to manage multiple large-scale projects simultaneously.
- Expert presentation and persuasion skills at the executive level.
- Executive presence that inspires confidence among internal and external stakeholders; ability to communicate key information concisely.
- Collaborative mindset with a willingness to engage deeply with team details and influence senior leaders.
- Ability to work autonomously, take initiative, and thrive in a fast-paced environment.
- Proactive problem-solver comfortable with ambiguity and capable of creating structure and process where needed.
- Strong verbal and written communication skills.
- Expertise in Microsoft Office suite.
Preferred
- Background in strategic agency roles.
Education: Typically requires a bachelor’s degree in Marketing, Business, or a related field.
Experience: Typically requires 6+ years of experience in digital marketing or a similar area of responsibility.
Our Lead Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Job ID R-54839 Date posted 02/21/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.