This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
•This role is critical in driving insights for our personalization decision engine, evaluating, recommending, and implementing analytic strategies to predict, improve, support, and measure business success.
• The ideal candidate will help enhance our understanding of customers, enabling timely and relevant communications to meet their needs. This role empowers the business to make better decisions by developing insights for everyone from product managers to executives.
• This position demands a proactive, data-driven professional with strong analytic expertise and the ability to thrive in a dynamic environment. The ideal candidate will have a proven track record of driving successful personalization initiatives and possess excellent communication and collaboration skills.
Key Responsibilities
Data Analytics and Optimization
• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
Develop Strategic Insights
• Apply advanced analytical skills to gain insights into business and model performance, clearly presenting results.
• Develop strategic insights and optimization of personalization strategies.
• Partner closely with Digital, Product, and Analytic teams to solve problems and identify trends and opportunities.
Influence Decision Making
• Influence decisions made by the team through the presentation of data-based insights.
• Effectively communicate insights to upper management in support of strategic decision-making.
Collaboration and Partnership
• Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies.
• Partner with cross-functional teams to identify new opportunities requiring the use of modern data and modeling techniques.
• Collaborate with various departments to enhance the customer journey and ensure alignment in personalization initiatives.
Business Analysis
• Conduct thorough business analysis to identify key performance indicators and metrics that drive business success.
• Develop comprehensive reports and dashboards that provide actionable insights to stakeholders.
• Continuously monitor and evaluate the effectiveness of personalization strategies and make recommendations for improvement.
Qualifications
• Bachelor’s degree in Analytics, Data Science, Business, or a related field.
• MBA or advanced degree preferred.
• 5-7 years of experience in marketing or e-commerce analytics, with a proven track record of measuring personalization strategies.
• Strong understanding of digital marketing channels, digital tools, and best practices.
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Experience with personalization platforms and technologies.
• Knowledge of customer relationship management (CRM) systems.
• Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
• Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.
• Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.
• Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.
• Innovative: Creative thinker who proactively identifies and solves problems
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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