Lead Manager, Integrated Marketing
Dallas, Texas
Job Description:
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization (MGO) is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.
About the Role
In this role, you will work across all of marketing and partner teams as a central hub to understand/lead/champion, aggregate, synthesize, and integrate marketing activities that passionately back our business objectives, audience priorities, brand, and products/services, providing a connective thread across all these dimensions. You will act as the day-to-day conduit between marketing teams, with an audience-first lens, to identify synergies across campaigns and lead the management of key integration enablers. The goal is to ensure that the total company-wide marketing effort is driving brand and business growth through our marketing activities at every stage of the customer lifecycle and marketing funnel.
You will be responsible for:
- 50%: Provides strategic oversight, coordination, and governance of annual integrated marketing planning/calendaring that supports organizational marketing objectives for an audience-first approach, and ultimately drives brand love, volume/revenue, ACV/retention and/or satisfaction.
- 30%: Develops and leads the processes for keeping said plans current and vibrant. This includes the complex management of the Annual Integrated Marketing Calendar and ongoing plan governance cadence, alongside our vigilant partnership with Integrated Planning partners, and all related workstreams and dependencies.
- 20%: Other, including integration with and support of multi-to-omni teams and partners to fulfill our Ways of Marketing goals. May be assigned complex and long-range projects requiring diverse marketing theories and techniques.
Core Competencies:
- Experience in holistic marketing across multiple brands at large companies; B2B experience a plus, but not a requirement
- Participation in/management of large-scale teams and projects, including cross-functional collaboration
- Executive presence to inspire confidence with internal and external constituents
- Collaborative; willing to roll up your sleeves with the team and get close to the details
- Change agent and motivator able to achieve alignment to a shared vision
- Highly organized and accountable
- Strategic and operational; able to think through strategic challenges and build ground-up solutions
- Patient and persistent
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX
Education & Experience:
- Education: Typically requires a Bachelors degree.
- Experience: Typically requires 6+ years of experience in similar area of responsibility (brand strategy, advertising, digital strategy, account planning, or marketing role within a consultancy, agency, or marketing-driven organization).
Our Lead Manager, Integrated Marketing earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-55825 Date posted 03/25/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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