Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Summary:
Are you ready to lead the charge in innovative wireless product marketing? AT&T is on the lookout for a talented Lead Product Marketing professional to join our dynamic team. This role is crucial in designing, developing, and implementing launch strategies for our wireless products and services within the AT&T Business portfolio. As the product marketing owner, you will oversee the product lifecycle, from multi-year planning to execution, ensuring alignment with our overarching marketing and corporate strategies.
In this role, you will:
Develop and execute comprehensive marketing plans to drive product success.
Analyze internal metrics and external market conditions to optimize product positioning and features.
Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership.
Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability.
We are looking for someone with:
A bachelor’s degree and a minimum of 6 years of experience in product marketing, preferably within the telecom industry or a marketing agency.
Expertise in marketing brief writing, strategic planning, and execution.
Demonstrated ability to lead and mentor less experienced professionals.
Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.
Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.
A proven track record of achieving product performance and market share objectives.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field. Master’s degree preferred.
Minimum of 6+ years of experience in marketing and marketing operations, change management, or a related field.
Minimum 3 years of experience with successful MRM (Workfront) implementation - Preferred
Proven experience in leading change management initiatives within large organizations.
Exceptional communication and interpersonal skills.
Strong project management skills and ability to manage multiple priorities.
Demonstrated ability to develop and deliver effective training programs.
Experience in developing personas and utilizing them for strategic initiatives.
Strong analytical and problem-solving skills.
Location: Dallas, TX (Must be able to work out of our office location 5 days per week)
Our Lead Product Marketing Manager earns between $143,800 - $215,800annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us? Apply now!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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