Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
We are seeking a dynamic and experienced Lead Product Marketing Manager to join our team. This role is pivotal in developing and driving the strategy for offers and bundles within our connectivity portfolio, which includes AT&T Business Fiber and AT&T Dedicated Internet. The ideal candidate will have a strong background in product marketing, exceptional leadership skills, and a deep understanding of the telecommunications industry. This position will specifically support our growing Mid-Markets segment, targeting both small and medium-sized businesses with tailored connectivity solutions.
Key Responsibilities:
Strategy Development:
Develop and execute comprehensive marketing strategies for AT&T Business Fiber and AT&T Dedicated Internet.
Identify market trends, customer needs, and competitive landscape to inform product positioning and messaging, with a specific focus on the Mid-Markets segment.
Offer and Bundle Creation:
Design innovative and competitive offers and bundles that meet the needs of our business customers in the Mid-Markets segment.
Collaborate with cross-functional teams to ensure offers are attractive, profitable, and aligned with overall business objectives.
Go-to-Market Execution:
Lead the go-to-market strategy for new offers and bundles, including pricing, promotion, and distribution.
Develop marketing collateral, sales tools, and training materials to support product launches.
Performance Analysis:
Monitor and analyze the performance of offers and bundles, utilizing data to make informed decisions and adjustments.
Provide regular reports and insights to senior management on the effectiveness of marketing initiatives.
Customer Focus:
Engage with customers to gather feedback and insights to continuously improve our offerings.
Ensure that all marketing efforts are customer-centric and drive high levels of satisfaction and loyalty.
Collaboration:
Work closely with product management, sales, finance, and other internal teams to ensure alignment and successful execution of marketing strategies.
Foster strong relationships with external partners and vendors to enhance marketing efforts.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
4+ years of experience in product marketing, with a focus on telecommunications or technology sectors.
Proven track record of developing and executing successful marketing strategies and campaigns.
Strong analytical skills and experience with data-driven decision-making.
Excellent communication, presentation, and leadership skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Knowledge of AT&T Business Fiber and AT&T Dedicated Internet products is highly desirable.
Experience working within the Mid-Markets segment is a significant plus.
Why Join Us:
Opportunity to work with a leading telecommunications company and a team of passionate professionals.
Competitive salary and benefits package.
Professional growth and development opportunities.
A culture that values innovation, collaboration, and customer satisfaction.
If you are a strategic thinker with a passion for product marketing and a desire to make a significant impact, we encourage you to apply for this exciting opportunity.
Our Lead Product Marketing, earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Job ID R-57602 Date posted 02/25/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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