Marketing Operations Manager
Dallas, Texas
Job Description:
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies. These need to be developed and embedded throughout the business, to keep pace with consumers and get ahead of the competition.
In this role, you will manage adoption of Marketing & Growth Organization playbooks and guidelines into all parts of the company, operationalize the marketing programs, and work to embed core tenets of our Marketing Charter through scaled efforts to build company-wide adoption of best-in-class marketing across AT&T.
The candidate will spearhead Workfront enablement and support inclusive of streamlining our marketing operations through the effective use of Workfront, development of marketing operations reporting and analytics to drive the adoption of new processes and tools across our organization. This role will be instrumental in ensuring that our marketing team and partners embrace and effectively utilize new solutions to enhance efficiency and productivity.
The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They should be grounded in data driven decision making, marketing resource management implementation strategy and continuous improvement and process optimization.
Key Responsibilities
Marketing Process development and integration
- Collaborate with marketing teams and stakeholders to understand their needs and translate them into functional requirements for Workfront.
- Develop and document detailed business requirements and process flows for marketing operations.
- Ensure that Workfront configurations align with the business requirements and support the overall marketing strategy.
- Lead the implementation of new processes and procedures within Workfront, ensuring seamless integration and adoption by marketing teams.
- Monitor and evaluate the effectiveness of implemented processes and make recommendations for continuous improvement.
Data-Driven Decision Making:
- Utilize data analytics to identify opportunities for optimization and efficiency withing our Marketing Process. Support marketing functions with actionable insights and recommendations.
- Create the governance, standards, and adoption of marketing efficiency analytics and operations excellence priorities; partner with key stakeholders to ensure alignment and leverage of best practices; take strategic and proactive responsibility to understand the marketing value chain and campaign development process and identify opportunities to drive decision making with robust data-driven evidence
- Work with data analysts to implement, and maintain data models, dashboards, and reports to track and monitor key marketing process efficiency indicators
- Oversee the integration of data from various sources, ensuring seamless data flow and consistency.
- Conduct regular data audits to maintain high standards of data accuracy, completeness, and consistency.
Leadership:
- Foster a culture of continuous improvement and innovation within the team.
- Provide regular updates and reports to senior leadership on progress and impact.
Stakeholder Engagement:
- Build strong relationships with key stakeholders across the organization to ensure alignment and support for change initiatives.
- Facilitate feedback loops to continuously improve change management and training efforts.
Industry Expertise:
- Minimum of 3-5 years of experience in data management, preferably within a marketing environment.
- Experience driving process improvements through data across multiple marketing functions
- Strong understanding of the next-generation marketing trends and MRM solutions
- Operational governance that include operations process, embracing design, planning, control, performance improvement, and operations strategy.
Functional Expertise:
- 5+ years of experience with MRM and data visualization tools
- 5+ years of direct experience in consumer and/or business facing marketing organizations
- 5+ years of direct experience in managing marketing operations at large organizations
- Experience driving performance improvement through process and skills optimization
- Experience in engaging cross-functional working partnerships
Operational Expertise:
- Experience in managing processes related to marketing value chain and ongoing process optimization
- Strength in facilitating alignment across multiple stakeholders
- Experience developing process to track and manage process performance KPI’s
Personal Disposition:
- Strong decision making, influencing/consensus building and analytical skills
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Ability to innovate and drive a culture of continuous learning and improvement.
- Change agent and pragmatist; able to drive positive cultural change at AT&T
- Executive presence to inspire confidence with internal and external constituents
- Collaborative; willing to roll up their sleeves with the team
- Detail oriented but able to understand and drive strategic visions.
- Proactive and diligent about workflow, priorities and action items
- Ability to assess risk and priorities to ensure strategic objectives are met.
- Strong communication and presentation skills.
- Confidence in presentations to senior leadership.
- Strong thought leadership, interpersonal and communication skills
Education & Experience:
- Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical.
- Master’s degree preferred.
- Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.
Location: Dallas, TX (Must be able to work out of our office location minimum 5 days per week)
Our Lead Marketing Manager earns between $130,700 - $196,100 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected.
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us? Apply now!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Job ID R-42966 Date posted 11/01/2024
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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