Principal Content Strategist
Dallas, Texas
Job Description:
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future- you’ll create it.
We are seeking a creative and strategic Principal Content Strategist to join our dynamic team. This role will support the creation of selling content for our product portfolios. The ideal candidate will possess the ability to think strategically about content development and distribution, strong writing and editing skills, and a keen eye for detail. They will be a strategic and innovative thinker who can develop content strategies that align with our brand's goals and objectives.
This role will specialize in content for Enterprise business solutions such as Fiber, Cloud and Edge solutions. This person should have a strong knowledge of these solutions and experience in positioning their benefits and differentiators to customers.
This role will also share responsibility for managing the strategy, optimization, and maintenance of an internal sales content distribution website and repository.
The person in this role should have a solid knowledge of selling content best practices and be able to independently manage multiple projects. They will be responsible for applying those levels of knowledge and professional experience to lead development of content that communicates AT&T Business competitive advantages.
Content Strategy :
Develop and execute content strategies that drive engagement and meet organizational goals.
Implement best practices to continually evolve and improve content to create assets that are crisp, clear, and compelling.
Leverage internal competitive intelligence to articulate AT&T Business competitive advantages.
Conduct research to understand the needs and preferences of the target audience.
Maintain a strong working knowledge of your assigned product/portfolio area
Monitor content performance and suggest improvements based on user feedback.
Content Creation and Management
Oversee the creation and curation of high-quality business content, including product descriptions, sales materials, case studies, whitepapers, and more.
Ensure all content is accurate, up-to-date, and aligns with brand guidelines and messaging.
Collaboration and Coordination:
Work closely with cross-functional teams including marketing, design, and product teams to ensure cohesive messaging.
Develop feedback loops through analytics with content to learn how we
Stay closely connected with product management and marketing partners to ensure awareness of product roadmap changes and developments
Internal Website and Document Repository:
Lead the strategy, maintenance, and optimization of the internal website and document repository.
Ensure the repository is user-friendly, well-organized, and easily accessible for the sales team.
Implement best practices for content categorization, tagging, and searchability to improve the user experience.
Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
7+ years of experience in content creation, content strategy, or a related role.
Strong writing, editing, and proofreading skills.
Previous experience selling Enterprise telecom solutions is a plus
Familiarity with developing internal content distribution tools
Excellent project management and organizational skills.
Ability to think strategically and creatively.
Experience with content management systems (CMS) and digital marketing tools.
Knowledge of Adobe WorkFront is a plus
Our Principal Content Strategist, earn between $130,700 - $196,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Job ID R-57533 Date posted 02/24/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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