The Retail Digital Strategy Director (L3) is responsible for driving digital adoption across AT&T’s retail operations and cross-functional teams. Reporting to the Head of Digital Strategy & Transformation, this leader will develop and implement strategies to increase digital engagement in retail channels while optimizing revenue and cost efficiency. This role will play a critical part in leading change management efforts to ensure the smooth transition and adoption of new digital processes and systems across AT&T’s retail footprint. The Retail Digital Strategy Director will collaborate closely with internal stakeholders to drive alignment and operational excellence in digital-first retail experiences.
This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
Develop and execute a comprehensive digital adoption strategy within AT&T’s in-store and online retail touch points to drive engagement and optimize customer experiences.
Manage revenue and cost targets associated with digital customer adoption in retail environments.
Lead change management initiatives to ensure smooth transitions in digital process implementation and system adoption.
Collaborate with cross-functional partners, including Retail Operations, Marketing, and Technology teams, to align digital strategy with business objectives.
Identify key performance metrics and leverage data analytics to track digital adoption trends and optimize performance.
Partner with store teams to ensure seamless integration of digital tools and platforms into retail operations.
Advocate for customer-centric digital experiences by ensuring strategies align with evolving consumer behaviors and preferences.
Provide thought leadership on emerging digital retail trends, helping AT&T maintain a competitive advantage.
Qualifications:
Required:
Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree (MBA or equivalent) preferred.
10+ years of experience in digital strategy, retail transformation, or related roles.
Strong expertise in digital adoption strategies, change management, and retail operations.
Experience managing revenue and cost targets within a digital-first retail environment.
Demonstrated ability to lead cross-functional teams and drive alignment across business units.
Strong analytical skills with the ability to interpret data and drive strategic decisions.
Preferred:
Experience working in a large, highly matrixed organization.
Familiarity with emerging digital retail technologies and customer engagement platforms.
Knowledge of omnichannel retail strategies and best practices.
Desired Outcomes:
Drive measurable increases in digital adoption across AT&T’s retail operations.
Ensure successful implementation of digital processes and systems, minimizing disruption to retail operations.
Optimize revenue and cost efficiencies related to digital adoption in stores.
Improve customer satisfaction by integrating seamless digital experiences within the retail environment.
Position AT&T as a leader in digital-first retail transformation.
Key Traits:
Strategic thinker with a strong focus on execution and results.
Change leader with the ability to drive large-scale digital adoption.
Collaborative and adept at building partnerships across diverse teams.
Data-driven decision-maker with a customer-centric mindset.
Adaptable and innovative, with a passion for digital transformation.
Benefits and Perks:
At AT&T, we recognize that our people are our most valuable asset. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
Health and Wellness: Comprehensive medical, dental, and vision coverage options.
Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$174,100.00 - $261,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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