This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Overall Purpose: Design, develop and implement launch strategy and programs for Fleet and Asset Business products and services within the AT&T portfolio. These Fleet products and/or services that AT&T sells to small to large business and/or global business customers.
Key Roles and Responsibilities:
Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product marketing initiative owner throughout the life-cycle.
Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
Responsible for strategy, creation and on-going management of customer facing sales collateral, website content, product/solution messaging, promotion collateral, internal content development.
Identifies strategies and manages direct customer marketing campaigns
Provides strategic planning, identification, budget management and execution of conferences and events
Provides continuing product surveillance and management of established product to attain financial objectives.
Accountable for revenue attainment and profitability.
Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
Provides readout to leadership level regarding products and plans as assigned.
Acts as team lead as needed to provide leadership to less experienced professionals.
Considered an expert within the discipline.
Experience: 6+ years.
Education: Requires bachelor's degree.
Supervisory: No.
Our Lead Channel Marketing earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$116,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
This one's for the grads and early careerists: Our leading internship and development program recruiters weigh in on how to prepare for and handle your interview.
Learn more
September 19, 2024ArticleCareer AdviceRelated Content
Go behind the scenes of our Fiber Sales team. An executive walks us through career growth, commission structure, and why a career with AT&T is more than just a job.
T&T’s India Development Centers (IDC) plays a pivotal role in AT&T’s connectivity strategy, and no one is better suited to speak to that importance more than Santosh Bijur, Vice President of the India Development Center
In our India Development Center (IDC), we’re building a talented technology team. By offering essential resources and the chance to work alongside industry leaders, our goal is to support the next generation of innovators in India.
Looking forward to staying in touch with you. We’ve always got a ton of awesome things going on and by connecting to our Talent Network, you will receive updates on #LifeAtATT, events, and opportunities.
Learn more
February 26, 2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
