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Corporate

Lead Product Marketing

Atlanta, Georgia

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Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Location(s): Atlanta, GA, El Segunda, CA, Dallas, TX

Overall Purpose: Offer Pricing Analyst is responsible for developing and refining comprehensive pricing models and offer strategies to adapt to market changes and drive customer engagement. This role involves managing national, local, channel, and strategic offers, including wireless device offers and other targeted promotions, and optimizing pricing strategies based on data analysis.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

  • Demands adaptability and the ability to perform under pressure in a competitive, fast-moving industry where speed to market is crucial. Candidates should be comfortable managing shifting priorities and occasional extended hours to meet urgent deadlines. If you excel in dynamic settings and embrace challenges, this position is for you

  • Perform targeted offer analysis to understand customer behaviors, develop proactive pricing scenarios, and tailor strategies to maximize engagement and satisfaction. Additionally, the analyst will perform detailed and comprehensive analyses to enhance strategic decision-making within the Offer Strategy Team.

  • Conducting detailed post-launch evaluations, examining metrics such as churn rates, close rates, and customer satisfaction to provide actionable insights for refining future strategies

  • Develop financial forecasts as inputs to finance official forecast submissions for the offer spend. They will work with finance during forecast submissions, ensuring up-to-date assumptions are maintained. The role involves managing a quarterly plan and monitoring monthly actuals to plan.

  • Collaborate with channel and segment leaders on growth initiatives, ensuring that pricing strategies align with overall business objectives. The position is essential for sustaining our market responsiveness, improving pricing effectiveness, and contributing to the company’s growth and success.

Supervisor: No

Experience:

  • Data Analysis and Interpretation: Ability to analyze complex datasets (e.g., customer behavior, churn rates, and close rates) to draw actionable insights.

  • Quantitative Modeling: Experience in creating financial models, pricing models, and forecasts.

  • Critical Thinking: Identifying trends, understanding root causes, and solving problems effectively.

  • Post-Launch Evaluations: Expertise in assessing the success of pricing or promotional strategies and adjusting based on metrics like customer satisfaction or ROI.

  • Innovative Thinking: Developing creative solutions to adapt to market changes.

  • Adaptability: Flexibility to respond to changing market dynamics or priorities.

  • Decision-Making: Confidence in making data-driven decisions with significant business impact.


Education: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Product Marketing earn between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage

  • 401(k) plan

  • Tuition reimbursement program

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  • Paid Parental Leave

  • Paid Caregiver Leave

  • Additional sick leave beyond what state and local law require may be available but is unprotected

  • Adoption Reimbursement

  • Disability Benefits (short term and long term)

  • Life and Accidental Death Insurance

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  • Employee Assistance Programs (EAP)

  • Extensive employee wellness programs

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers,the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment 

Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information  

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-63630 Date posted 04/17/2025
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Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Insurance Options
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

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Confirm your qualifications align with the job requirements and submit your application.

Assessments

You may be required to complete one or more assessments, depending on the role.

Interview

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Conditional Job Offer

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Background Check

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