Lead Advanced Data Analyst
Bothell, Washington
Job Description:
About AT&T
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Overall Purpose: Review website behavior patterns using metric tools to analyze and optimize business results and user experience.
Key Responsibilities:
- Data Analysis and Reporting:
- Lead comprehensive web analytics efforts to track and analyze website performance, user behavior, and conversion metrics.
- Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
- Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data.
- Strategy Development:
- Collaborate with cross-functional teams to develop and implement strategies to improve website performance and user experience.
- Identify and define key performance indicators (KPIs) and benchmarks for website success.
- Provide actionable insights to inform marketing strategies, content development, and product improvements.
- Optimization and Testing:
- Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
- Analyze test results and recommend changes based on data-driven conclusions.
- Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
- Technical Implementation:
- Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
- Implement and manage tracking codes, pixels, and other analytics tools.
- Stakeholder Collaboration:
- Act as the primary point of contact for all web analytics-related inquiries and projects.
- Present findings and recommendations to senior leadership and other key stakeholders.
- Collaborate with marketing, sales, and product teams to align web analytics efforts with broader business goals.
Qualifications:
- Education Preferred:
- Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
- Experience:
- Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
- Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Skills:
- Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Candidates with ability to story-tell with data preferred.
- Attributes:
- Highly motivated, self-starter with a passion for investigation, problem solving, and continuous improvement.
- Ability to work effectively in a fast-paced, dynamic, sometimes ambiguous environment.
- Strong collaboration, team- and time-management skills
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: Bothell, WA or Dallas, TX
Education:
Preferred Masters degree from an accredited University in a Quantiative field of study such as Data Science, Math, Statistics, Engineering or Physics.
Experience:
Typically requires 5-8 years experience.
Supervisory:
No.
Our Lead Advanced Data Analyst, earns between $130,700-$196,100 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected.
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future – for customers, businesses, and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us?
Apply now!
Weekly Hours:
40Time Type:
RegularLocation:
Bothell, WashingtonSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-59790 Date posted 04/15/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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