Job Overview

Job Description:

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About the Team

The Mercury Studio, an internal digital creative agency, is looking for an Associate Director – Content Strategy to join the team to help deliver a best-in-class customer experience across web and app. The Mercury team is responsible for the content strategy, design and implementation of experiences across the AT&T digital properties. 

About the Job

The Associate Director, Content Strategy will direct and supervise a team of Digital Content Strategists – working with external stakeholders, business, national marketing, as well internal merchandising studio disciplines, producer, writers, designers, to create content strategies and merchandising plans that will accomplish various business objectives in a fast-paced digital environment.  The candidate will establish the direction for a cross functional team to execute. 

Responsibilities and Day-to-Day View

• Build and coordinate a shared vision with multiple departments to gain support for strategic initiatives and balance the needs of multiple stakeholders.
• Analyze data to determine necessary content pivots.
• Create user journey diagrams to understand customer experiences and behaviors.
• Provide direction for graphic designers, copywriters and front-end developers through content strategy, merch plans and group meetings helping to achieve site goals by utilizing web best practices, clarifying strategic requirements, explaining complex ideas clearly and managing expectations.
• Defines content test and learn opportunities based on ROI.
• Provide leadership in defining objectives and strategies for user experience and content.
• Work in an independent fashion, solve problems, make decisions and communicate effectively in difficult situations.
• Research and stay up to date on content trends, best practices and consumer behavior.
• Ensure consistency across all related content from external advertising to upper funnel and lower funnel website content. 

Required Qualifications

• Candidate needs to have 8-10 years of digital content and merchandising strategy experience.
• 5+ years of professional responsibility as a supervisor
• eCommerce sales experience
• Analytics and storytelling experience
• Excellent communication, presentation and data visualization skills, executive readouts
• Prior experience in SEO/eComm
• Firm understanding of content strategy and digital design principles.
• Strong ability to plan and work through complex challenges with a team of creative problem-solvers.
• Must share examples of their strategy and deck work.

Preferred Qualifications

• Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a BIG plus.
• Agency work
• A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects.
• Experience with Workfront project management software and Adobe content management systems.

This position is located in Dallas, TX & Atlanta, GA.  There is No Relocation assistance provided.

Our Associate Director-Content Strat earn between $128,400 - $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected.

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Ready to join the team? Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.