This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.
Responsible for driving digital growth and performance for AT&T’s Enterprise customers. This role will oversee data analysis and insights to identify key customer challenges across Enterprise Digital Platforms and develop and implement strategy that delivers customer value through increased traffic and engagement. This high-impact role is critical in defining and executing a comprehensive digital strategy that will revolutionize how our Enterprise customers interact with AT&T.
Reporting to the Vice President, Digital Performance, the AVP will work closely with cross-functional teams including Technology, Analytics, Product, and Marketing, to improve customer satisfaction, and ensure enterprise customers fully adopt AT&T’s digital platform.
Position Responsibilities
Develop and lead the digital strategy for Enterprise customers with a clear roadmap focused on engagement and customer value.
Define and establish a comprehensive Enterprise digital platform strategy, serving as the roadmap for our digital technology investment, tailored to our Enterprise customers’ needs.
Develop and implement digital solutions that enable Enterprise customers to efficiently manage their accounts with AT&T, ensuring a seamless and positive user experience that drives customer satisfaction (CSAT) and drives the adoption of add on services to grow Average Revenue Per User (ARPU).
Lead business case submissions for platform development, ensuring the required capital investment to improve customer experience and resolve critical challenges.
Partner with key teams across the organization including Technology, Operations, Product and more to ensure strategic alignment to deliver digital experiences for Enterprise.
Act as the Enterprise Business Unit representative within agile development teams, ensuring development efforts align with business needs and customer requirements.
Deliver measurable digital volume growth for Enterprise customers.
Identify and address key customer pain points through data-driven insights and targeted solutions.
Optimize digital platform performance to enhance customer engagement and retention.
Ensure alignment between platform development, business strategy, and customer needs.
Improve customer satisfaction (CSAT) scores and increase platform adoption rates among Enterprise customers.
Secure necessary capital investments for platform enhancements and customer experience improvements.
Qualifications
Bachelor’s degree in Business, Marketing, Data Analytics, or a related field; advanced degree (MBA or equivalent) preferred.
10+ years of experience in digital strategy, eCommerce, or related roles.
Proven experience in driving digital revenue growth through engagement strategies for large-scale enterprise customers.
Strong data analysis and insights capabilities to identify customer issues and optimize platform performance.
Experience leading cross-functional teams and partnering with development and strategy teams to enhance customer experience.
Ability to manage business case development, secure capital investments, and drive digital transformation efforts.
Expertise in Agile methodologies and the ability to work effectively within Agile teams to align development with strategic goals.
Experience working in a highly matrixed organization.
Background in telecommunications or enterprise business solutions.
Familiarity with digital service and customer support strategies for enterprise clients.
Understanding of emerging digital trends and customer engagement strategies.
Strategic thinker with a strong focus on execution and results.
Exceptional communicator, with the ability to articulate complex concepts clearly and effectively to diverse audiences, including executive leadership, cross-functional teams, and external stakeholders.
Data-driven decision-maker with a deep understanding of customer behavior and digital engagement.
Adaptable leader with a passion for digital transformation and enterprise growth.
Customer-centric mindset with a focus on designing and implementing digital solutions that enhance customer satisfaction and loyalty of Enterprise customers.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$231,700.00 - $347,500.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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