Job Overview

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. We’re committed to those who seek to discover the undiscoverable and dare to disrupt the norm. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future – you’ll create it.

Working as a Lead Product Marketing Manager, you will design, develop, launch, and manage product offers & bundles for Mid-Markets by defining and writing technical requirements, user stories, and developing business case projections. Focused on Mid-Market product go-to-market strategy, product offer roadmaps and key plays, product enablement, channel / distribution enablement, prioritization, and Mid-Market product performance. 

Key Roles and Responsibilities:

• Develop technical scope, requirements, user stories, projected impact, use case studies and financial business case for product offers.

• Manage ongoing lifecycle product & offer performance. 

• Development of product offers/bundles.

• Prepare and present requirements, plans, and business cases for promotion results reports/analysis, and marketing plans.

• Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results.

• Delivers product pricing requirements to partner organizations while also developing comprehensive lifecycle plans the product offers/bundles end to end to drive EBITDA and volume growth.

• Tracking offers effectiveness/lifecycle.

Additional Qualifications:

• Excellent project management skills with knowledge of software development life cycle and software development methodologies including Agile.

• Strong critical thinking and analytical skills.

• Strong written and oral communication skills including persuasion and conflict management.

• Ability to lead cross functional teams to achieve goals.

• Strong collaboration and relationship building skills.

• Solid understanding of operational risk and compliance risk.

• Familiarity with mobility business ordering, billing, inventory, catalog, contracting and direct fulfillment applications.

• Understanding of system architecture and knowledge of solution development concepts.

• Proficient in Microsoft Office suite and related Project Management tools (MS Word, Excel, PowerPoint, Visio, MS Project); emphasis on Advanced Excel.  Familiarity with JIRA. Oracle TOAD is a plus.

Education: Typically requires a bachelor's degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility.

Supervisory: No.

Weekly Hours:

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.